|You should fix...basically everything.|
Someone from "TruGreen" stopped by my house and did a "free lawn evaluation." Completely unsolicited, unexpected, uninvited, etc. And a lovely checklist was left on my door telling me all (probably just some) of the things wrong with my yard. Thanks a lot.
I know landscaping and lawn care companies exist. Does anyone not realize these services are available? If my lawn is ugly, I probably already know that, too. You aren't delivering breaking news by pinpointing specific flaws.
Maybe my lawn looks great and/or I like my yard exactly the way it is. Are you trying to make me feel insecure and bully me into asking for your company's help?
|You have been weighed, you have been measured, |
and you have been found wanting. (--A Knight's Tale)
Giving me a list in that manner causes me to hate your company. And now I am absolutely guaranteed to never ever ever call or use your company.
A card or flyer with your name and type of business would have sufficed. If I ever feel the need, and have the money, to hire a lawn company, maybe you would have gotten a call. But you won't. Instead, you get a blog post.
If I walk up to a store's beauty counter asking for a makeover, and the person there suggest ways I might be able to improve my face or my overall look-I'd be okay with that. If I'm walking around the appliance department, and an employee runs up with a checklist saying my skin is bad, I'm too fat, my hair is stringy, and my face is ugly-I'd probably punch him in the gut. (Actually, I would probably just cry because I'm more of a Gorgonite than I would like to be. But, the feeling would be there!)
Even if the things on the evaluation are all true... the delivery method of the message is still rude. So, TruGreen, think up a better way to solicit business. Here's my "Free Marketing Evaluation" of your practices: You suck.